The key to success: logistics in the strained field existing between industry and trade-A logistical orientation as differentiation criterion in order to achieve a competitive position

摘要

The constant changes occurring in the markets demand a greater flexibility on the side of theenterprises, in order to adjust to changing, surrounding conditions. Logistical orientation andconformation throughout the entire value-creating process are a decisive prerequisite to controlentrepreneurial processes and, consequently, to ensure success. This contribution is intended toenhance the importance of logistics while emphasising its potential, based on its scope of organisation.