The problems faced by waste management companies and municipalities in encouraging people to participate in recycling are mirrored in a microcosm at university campuses across the world. In a bid to reverse a declining trend in its on-campus recycling efforts, late last year the Recycling Committee at Morehead State University (MSU) in Kentucky created a communication and marketing putreach plan to help encourage greater participation in campus recycling programs by positively changing the recycling behaviour of students, faculty and staff.
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