Market share in a flat market: Kansas family lawn and nursery operation continues to grow

摘要

One of the challenges for anyone offering lawn care and i related services is winning marketshare in an industry that outsiders think offers easy money, and where mass merchants intrude. The challenge is even greater in an area like Topeka, Kan., where the population of 130,000 hasn't changed significantly in the last 15 years. In spite of this, Blackburn Nursery & Lawn Care, founded in 1936, continues to grow, with sales this year nearing 2 million dollar. Furthermore, next year they're tripling the size of their nursery.