Coming off a light winter across much of North America, snow and ice management companies in the market for equipment should find the odds in their favor. When deciding whether to make that investment, the first step is to shake off the doldrums fromthe 2011-12 snow-starved season and look forward— your customers are counting on you. You cant worry about last season and let that dictate your decision to purchase. You should be looking at your production, the work you've sold and what you expect tosell for the season and making sure you have the equipment to handle those accounts," says Greg Scharf, CSP, owner of Greg's Lawn and Landscaping in Cedar Rapids, Iowa. "You can't be in a high-risk business like snow removal and not be able to perform for your clients because you didn't have the equipment you needed."
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