Lap of Luxury: With boarding suites and room to spread out services,this Canadian Hospital of the Year acts as a second home for patients and clients

Sarah Moser

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Lap of Luxury: With boarding suites and room to spread out services,this Canadian Hospital of the Year acts as a second home for patients and clients

机译：奢华圈：这家加拿大年度医院拥有寄宿套房和可分散服务的空间，是患者和客户的第二故乡

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For 20 years, Dr. Patricia Lechten collected ideas for her dream hospital in a binder. For nine of those years, she was working as an associate at a practice in Ontario, Canada, that had originally served large animal clients. The converted car repair garage enjoyed a renovation in 1997, the same year Dr. Lechten became a partner. Unfortunately, the Allandale Veterinary Hospital team outgrew the facility before the renovation was complete.

机译：二十年来，帕特里夏·莱希滕（Patricia Lechten）博士在活页夹中为她梦dream以求的医院收集了一些想法。在那九年中，她在加拿大安大略省的一家诊所工作，当时该公司最初为大型动物客户服务。改建的汽车维修厂于1997年进行了翻新，同年Lechten博士成为合伙人。不幸的是，Allandale兽医医院团队在整修完成之前就超出了设施。

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《Veterinary Economics》 |2013年第3期|共6页
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Sarah Moser;
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正文语种 eng
中图分类动物医学（兽医学）;
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1. Lap of Luxury: With boarding suites and room to spread out services,this Canadian Hospital of the Year acts as a second home for patients and clients [J] . Sarah Moser Veterinary Economics . 2013,第3期

机译：奢华圈：这家加拿大年度医院拥有寄宿套房和可分散服务的空间，是患者和客户的第二故乡
2. 'Delayed discharges and boarders': a 2-year study of the relationship between patients experiencing delayed discharges from an acute hospital and boarding of admitted patients in a crowded ED [J] . Mustafa Farah, Gilligan Peadar, Obu Deborah, Emergency medicine journal: EMJ . 2016,第9期

机译：``延迟出院与寄宿生''：一项为期2年的研究，研究了从急诊医院延迟出院的患者与拥挤的急诊室入院患者之间的关系
3. Studying the Prevalence of Axillary Radiotherapy Side Effects in Patients with Breast Cancer Among the Clients of Firouzgar Hospital Radiotherapy Clinic between the years 2013 & 2014 [J] . Advances in Environmental Biology . 2014,第17期

机译：在2013年至2014年之间，Firouzgar医院放射治疗诊所的客户中，对乳腺癌患者进行腋窝放疗副作用的患病率的研究
4. Knowledge, attitude, perception and clients’ satisfaction with national health insurance scheme (NHIS) services at general hospital, Minna- Niger state- Nigeria. [C] . Ibrahim S A., Aliyu A A. World Congress on Public Health . 2013

机译：知识，态度，感知和客户对国家医疗保险计划（NHIS）服务的满意度，综合医院，Minna-Niger State-尼日利亚。
5. Predicting hospital patients' admission to reduce emergency department boarding [D] . Moqri, Mohammadmahdi. 2013

机译：预测住院病人的入院次数，以减少急诊室的登机时间
6. Enhancing the Engagement of Immigrant and Ethnocultural Minority Clients in Canadian Early Intervention Services for Psychosis [O] . Anika Maraj, Srividya N. Iyer, Jai L. Shah 2018

机译：加强移民和民族文化少数群体客户对加拿大精神病早期干预服务的参与
7. La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury ». [O] . Eric Vernier, Pierre Ghewy 100

机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

Lap of Luxury: With boarding suites and room to spread out services,this Canadian Hospital of the Year acts as a second home for patients and clients

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