A new twistON AN OLD FORM:A new-client form can do so much more than just collect pet owner information. Let yours help with client communication, too.

摘要

A lmost every veterinary clinic has one—a form to collect the pet owner's contact information and a few important details about the pet's medical history. But what about a form that asks pet owners how they want to be talked to?Dr. Cindy Sellin, co-owner of River Valley Veterinary Service in Prior Lake, Minn., took this approach when she and her staff created a new-client form for their mixed-animal practice. Following advice from an old equine practice management notebook, Dr. Sellin and her staff decided the form should communicate three things to the pet owner: We are interested in you, we are interested in your pet, and we are interested in getting paid.