Why veterinariansSHOULDN'T be allowed to blog

摘要

When I give presentations to veterinarians on search engine optimization (SEO) and social media marketing, I'm always hesitant to come forward with the statement that veterinarians shouldn't waste their time blogging on their practice website. I evenscan the audience for SEO experts and marketing mavens—easily identifiable by their dark rim glasses and iPads—for fear of being pelted with stale conference food. If the crowd looks safe, I say it: "Veterinarians shouldn't be allowed to blog."