Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model

摘要

User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce).Based on the revised unified theory of acceptance and use of technology (UTAUT) model,we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China.The revised UTAUT includes the characteristics of m-commerce,inclusion and consideration of information system user satisfaction theory,and Chinese culture and context.