Whether you are based in the USA, China, Europe, India or Japan, you have one important thing in common with your competitors; you want to successfully sell your products around the world. Lucrative markets beckon in both the East and West but how can you break in to them, what are the pitfalls along the way, and what is the real market situation? In this article Victor Polard shares his valuable insights as a senior European advisor in the steel and alloys business with over 40 years in management positions in Europe, the Americas, and Asia as a technical, commercial or general manager. He has a wealth of experience in dealing with materials for the main market sectors.
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机译：无论您是在美国，中国，欧洲，印度还是日本，都与竞争对手有一个共同点。您想成功地在世界各地销售您的产品。东方和西方都吸引着利润丰厚的市场，但是您如何才能闯入它们，一路走来的陷阱是什么，真正的市场情况是什么？ Victor Polard在本文中分享了他作为钢铁和合金业务高级欧洲顾问的宝贵见解，他在欧洲，美洲和亚洲担任技术，商业或总经理超过40年的管理职位。他在处理主要市场领域的材料方面具有丰富的经验。
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