Say 'Hello' To 'Food Enthusiasts'

摘要

"Food is love. It's as simple and as all-encompassing as that." Spoken from the heart of a 'Food Enthusiast,' these words identify the newest consumer segment for the United States Potato Board's (USPB's) marketing programs. Food Enthusiasts have a very involvedrelationship with food. For these consumers food is social, exploration, discovery and an opportunity to learn. While seeking inspiration in the world around them, Food Enthusiasts yearn for inspiration to fuel their affinity for creating something unique and delicious.