DICV assumes control of Mercedes-Benz Indian bus and coach operations

摘要

Chennai - Daimler India Commercial Vehicle Pvt Ltd (DICV) of Oragadam, near Chennai, a wholly owned subsidiary of Germany's Stuttgart-based Daimler AG, has reorganized and consolidated its commercial vehicle business operations in India, with the incorporation of the previously independently managed Mercedes-Benz bus and coach sales organization. Since 2008, the sales and service organization of Mercedes-Benz intercity coaches and latterly city buses, has been managed by Mercedes-Benz India Pvt Ltd (MB India), which was based in Pune. Since then, Daimler claims that more than 350 Mercedes-Benz branded coaches have been sold, and thus it has gained, Daimler adds, a significant reputation for quality in the luxury intercity coach segment. Mercedes-Benz says its market share of the luxury intercity segment (prices range from INR8m to INR8.6m for the 4×2 coaches and approximately INR11m for the 6×2 units) is around 18 per cent. In 2012, MB India announced its intentions to move into the city bus market with the introduction of a low entry city bus, but as yet no sales have occurred.