MB UK creates dedicated truck division to target goal of 20% market share by 2016

摘要

UK/Germany - A review of the business structure in response to customer feedback during 2013 has led to the formation of a new and dedicated truck sales and customer services operating company called Mercedes-Benz Trucks at Mercedes-Benz Limited in Milton Keynes, UK. This new structure is part of the company's new three-year strategy to increase the Mercedes-Benz truck brand's share of the UK truck market to 20% - in 2013, it sold 8,468 Mercedes-Benz trucks, giving it a UK a market share of 17.2%, a percentage gain of almost one percentage point on 2012, according to Michael Kamper, the former head of Mercedes-Benz Commercial Vehicles and now Managing Director of Mercedes-Benz Trucks. (This figure excludes sales of the Fuso truck of which it sold 1003 units in 2013).