The Genesis of Zenises: The people behind the Infinity tyre brand focus on Europe

摘要

Mid-way through the Essen Show, the people behind one of the largest plots in hall three (home to the Infinity, Westlake and Linglong brands) announced that they are changing their corporate identity. And while this did mean the unveiling of a Zenesis logo and a new range of Z branded tyres, speaking to chief executive officer Harjeev Kandhari reveals that the concept goes far further than this.