Vredestein launches UHP tyres in Budapest 'takeover'

摘要

Italian design house Giugiaro collaborates on Ultrac Vorti, Sportrac 5 tyres. FOLLOWING APOLLO Vredestein's launch of the Apollo Aspire 4G at Geneva, the tyre manufacturer "took over" Hungarian capital, Budapest for another major launch between 25 March and 2 April. The Vredestein brand introduced two new summer tyres - the Ultrac Vorti and the Sportrac 5 - in a grand event that saw major sites in the city, including the five-star Four Seasons Hotel and the Museum of Applied Arts, embellished with its corporate imagery. On Sunday 25 March, the brand announced its arrival with a convoy of 35 vehicles with Vredestein branding, while several mega-billboards in the city centre draw attention to its week-long residence.