Lanxess launches B2C version of green tyres app with NTDA

摘要

LANXESS AG has launched a business-to-consumer version of its new green tyre information app. The launch follows the release of the first version of the consumer orientated app in Europe during the Essen show, then in the UK in September at a tyre labelling round-table sponsored by the compound supplier. The unveiling of the new app created in conjunction with the NTDA was previewed at October's Brityrex exhibition before being officially launched at the association's annual dinner.