Starco confident of reaching growth targets: The aftermarket sector a focus

摘要

A lot is happening within Starco, says group marketing manager Brian Lorentzen. Some of this activity was witnessed in the days and weeks before he spoke with Tyres & Accessories; during this time the firm announced the establishment of a joint venture with Argentine agricultural tyre and components manufacturer Buco plus the pilot rollout of its first online shop. These two events are part of a wider growth strategy covering the next few years, Lorentzen shares. "Starco has laid out a strategy for the years 2010 to 2014," the group marketing manager elaborates. "As part of this we want to grow aftermarket from 40 to 50 per cent of our business and by 2014 double our turnover from 100 million to 200 million euros. We are confident of reaching these targets, Starco has solid plans in place that will assist us in doing so." While some aspects of these plans remain confidential other aspects can already be seen. One is the aforementioned 'STARCOshop', which will be introduced into all markets where the Danish company is active within the aftermarket sector. The first of these online shops - de.starco-shop.com - has already gone live in Germany as part of a series of pilot launches. Lorentzen reports that the next of these national market launches will take place in Denmark in May and will be followed by Belgium and the Netherlands, France and then the UK at the end of this year.