Goodyear is to introduce a new generation of truck tyres with two completely new ranges to launch onto the European market in September. Kmax and Fuelmax steer, drive and trailer tyres will focus on providing the manufacturer's optimised longevity and fuel efficiency options respectively. Therefore the new tyres represent an interesting departure from other premium brand manufacturers' portfolio strategies, taking the emphasis off the type of operation - long or regional haul for example - and put it on the fleet's economic priority.
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