ATS Euromaster 'Comfortable' with Reduced 380 Location Offering: Company launches 2010 winter tyre offer on back of unusually harsh season

摘要

ATS Euromaster has merged or closed 80 branches in the past year, as a result of the consultation exercise reported by tyrepress.com in September 2009 (see 'ATS Euromaster "Reviewing" 80 Branches' on tyrepress.com). In the time since that article, there has been a shift from the regional organisation towards a segmentation of the organisation of the business into Retail, Comprehensive and Truck, which group operations director Chris Hufflett characterised as giving "more emphasis" to the needs of the customer when he spoke to Tyres & Accessories. An additional element of this increased customer focus is the "significant investment" in mobile service vehicles, he continued, leaving ATS-E able to meet the figure of 10,000 breakdowns every month. And further investment in the ATS-E network is to come in the form of "￡6 million rolling investment", which will mainly go to "stronger locations", MOT servicing, some location scouting and the continuing process of refurbishing and improving the facilities available in outlets.