Conti Uses World Cup to Spread the Labelling Message

摘要

The World Cup gave major sponsor Continental a perfect opportunity to combine its tyre products and football connection. The company invited automotive journalists and tyre dealers to its Contidrome test facility outside of Hanover, Germany to learn more about the upcoming EU tyre labelling and regulations, Conti products - particularly the recently introduced Conti-SportContact 5P - and mixed this business with a dash of football viewing on three especially installed giant televisions. In recognition of Conti's World Cup sponsorship role - and a fitting coincidence, given that it was held on the hottest day of the year - the event was named "African Summer".