Japanese based tyre manufacturer Yokohama has officially launched its Advan brand. In an effort to unify its global image, Yokohama will now adopt one name for its premium products, instead of the regional variations that currently exist. According to Yokohama, the newly launched brand reflects the company's "highest performance" and "highest quality" image. From now on, the Advan name will adorn all of the company's new global high performance products. At the same time as launching this new product concept, the company also released two new Advan branded high performance products, the Advan Sport and Advan ST.
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