Four decades ago Benny Kristensen started a tyre business in his spare time. From this small beginning he built up a business that now is a market leader in its home country, Denmark, and is present in five lands, including the UK. Nordisk Daek Import A-S, also known as NDI, employs around 850 people and generates a turnover of approximately US$200 million per annum. In June, when the family owned Danish wholesaler, wheel manufacturer and retreader marked 40 successful years in the business, there was therefore much to celebrate.
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