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BASF COATINGS DESIGNERS FORECAST AUTOMOTIVE COLOR TRENDS

机译:巴斯夫涂料设计师预测汽车色彩趋势

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摘要

Turbulence, crisis, recession. Today's events of the global markets have an impact on trends. "It's true that uncertainty and tension are impacting current trends. But when it comes to the world of colors, we are not observing a doomsday mentality," said Eva Hofli and Mark Gutjahr, color designers at BASF Coatings AG. Quite the opposite, in fact. Colors actually reinforce the trend by taking on, processing and reflecting topics ranging from harmony to confusion and even the crisis itself. Thus, colors will continue to serve as a factor in the emotions accompanying the decision to buy a car.
机译:动荡,危机,衰退。当今全球市场的事件对趋势产生影响。巴斯夫涂料公司色彩设计师Eva Hofli和Mark Gutjahr表示:“确实,不确定性和张力正在影响当前趋势。但是,在色彩世界中,我们并没有观察到世界末日的心态。”实际上,恰恰相反。颜色实际上是通过接受,处理和反映从和谐到混乱甚至危机本身的主题来增强趋势。因此,颜色将继续成为决定购买汽车的情感因素。

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