'WORLD' CLASS - Bernard Holloway advises on buying JD's first worldwide model

摘要

After making well over a million 'Johnny Popper' twin-cylinder tractors, John Deere launched a completely new range of four and six-cylinder tractors at the Memorial auditorium in Dallas, Texas, in 1960 before an audience of 6,000 dealers, financiers, managers and guests. The reason for the launch was twofold. Firstly, the twin was reaching the end of its development and farmers wanted more power and secondly, John Deere held second place in tractor sales in America to International-Harvester and wanted the top spot!