ALL ASPECTS Appeal to All Senses All the Time to Keep Customers

摘要

The independent tire dealer is always facing tough competi-tion. Major tire chains, mass merchandisers and warehouse clubs drive a hard bargain and claim a vol-ume award when it comes to new tire sales. So how can an independent tire dealer stand out among his or her peers to appeal to consumers on the same level? And, in particular, how does one reach female buyers?