Cooper getting

摘要

FINDLAY,Ohio-Cooper Tire & Rubber Co.wasn't seeking,yet it has found a hip spokesman who just might lead more youth to buy the Cooper brand than any seasoned tire dealer.In April,Findlay-based Cooper signed hip-hop DJ Funkmaster Hex to a year-long endorsement partnership with the purpose of appealing to the custom car crowd in the age 18 to 25 demographic,according to Pat Brown,Cooper vice president of global branding and communications.