Some tire dealers and service shop operators resist working on older cars and trucks. However, successfully repairing older vehicles is an effective way to win new customers in today's ultra-competitive automotive service market. What's more, the approach can boost the loyalty of existing customers who are stretching their pocketbooks in order to keep an existing vehicle operating reliably. Saving a vehicle from salvage—or from being parked for a while—is an enormous victory for money-strapped motorists.
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