An Icon (finally) born New private brander fights 'China-made' image, trying for foothold in North America

摘要

PORTLAND, Ore.—It's been five years since the official launch of Icon Tire L.L.C., but things are finally coming together for the fledgling private brand tire marketer, which has introduced a tire line designed on the concept of a colored visual tread depth indicator. Having recently completed a 12-month marketing test with its Icon Innovator tire line in Canada, the company is now beginning to roll out the product to U.S. dealers, according to tire safety proponent Pat O'Brien.