Bridgestone Bandag debuts national brand campaign

摘要

MARCO ISLAND, Fla.—Bridgestone Bandag Tire Solutions (BBTS) has launched a national brand advertising campaign highlighting its ability to customize complete tire programs for individual fleets. The campaign debuted Feb. 6, during BBTS" annual meeting for Bridgestone, Firestone and Bandag dealers in Marco Island. BBTS said it encourages fleets to consider what distinguishes the BBTS network— the company's personalized approach. The ads will appear in trade publications for truck fleets and commercial lire dealers.