Graphics Not Sacrificed on Kraft Cartons

摘要

Last June, Kaytec Products, Chilton, Wis., launched Nature's Benefits, a new line of natural foods for pet birds and small animals, www, greenerpackage.com reports. "We wanted to create a crunchy-granola feel that was also very eco-friendly," says design agency Directions Art Director Aria Grant. "The design foundation is built on the visual cue of the natural-looking kraft substrate, which underscores the key positioning of the product." Unfortunately, kraft paperboard does not always provide the highest print quality.