Is Strategic Planning Dead?

摘要

"Strategic planning is obsolete, but strategy has never been more important." That's just one opinion shared by Keith McFar- land, a consultant and former associate dean of the Pepperdine University School of Business, at the Association of Independent Corrugated Converters' (AICC) Spring Meeting in Fort Lauderdale last week. About 350 corrugated box executives and their suppliers attended the event.