Technology Allows CPGs, Suppliers to Connect

摘要

DuPont Packaging & Industrial Polymers (P&IP), Graphic Packaging International, Inc., Scan-buy, Inc., and Augme Mobile have entered into a joint marketing agreement to promote technologies that enable consumer products goods companies (CPGs) to interact with consumers. The packaging-based marketing alliance enables Graphic Packaging and DuPont P&IP to leverage leading edge mobile applications of its technology partners, specifically Scanbuy's mobile 2D barcode platform and Augme Mobile's AD LIFE mobile marketing and CRM platform.