E-newsletters: the nine rules of engagement

摘要

HREACH out to both current and potentialELPING YOUcustomers on a regular basis, e-newsletters are a great way of keeping you r practice fresh in their minds.You can use them to educate owners about pet health care, promote your practice and bring traffic to your website and social media. Done well they offer many benefits, and this article outlines nine golden rules you should bear in mind to ensure they achieve the outcome you intended: