Sephora Invites Consumers To Share Online With Beauty Board Launch

摘要

With online beauty shopping on the rise, along with the influence of peer recommendations, cosmetics retailer Sephora has launched a new social shopping platform called Beauty Board. "Our beauty lovers are gathering and sharing beauty tips across a variety of social properties like Instagram and Pinterest, as well as our blog and beauty community site," explains Julie Bornstein, Sephora EVP and chief marketing and digital officer, in a March 13 release.