Beauty Sampling Service Birchbox Rebrands As 'Lifestyle Destination'

摘要

Following strategic moves to expand and broaden its business, Birchbox has rebranded itself with a new website, logo and consumer proposition to emphasize its standing as "the international market leader in discovery commerce." While rooted in women's beauty, "Birchbox.com has truly transformed into a lifestyle destination," the company says in a June 4 release. Katia Beauchamp, co-CEO and co-founder, elaborates. With its revamped look and design, the sampling service has established "a brand identity that reflects the 360-degree Birchbox experience, our brand personality and discovery retail vision," she says.