Half-Way Into Lauder's Strategic Plan, Targeted Prestige Driving Success

摘要

Over two years into a four-year strategy intended to streamline operations and solidify the Estee Lauder Companies' position as the global leader in prestige beauty, the firm is finding success selling its luxury labels internationally.Current growth is being driven by "greater wealth in emerging markets and powerful product and service innovation" bringing new consumers into the prestige cosmetics category, CEO Fabrizio Freda said Feb. 24 at the Consumer Analyst Group of New York conference.