'Don't Do Social, Be Social,' Facebook Exec Advises

摘要

To be successful in social media, marketers and retailers need a solid strategy centered on engaging consumers, according to Mike Haines, director of market solutions for Facebook. "Don't do social, don't sprinkle it on top as an additive, don't check the box," he said June 25 at the National Association of Chain Drugstores' Marketplace Conference in Denver. "You need to think about how to be social from the very beginning ... and focus on engagement. If you think about that, you'll begin to make the transition from doing social to being social."