Natural Baby-Care Marketers Enjoy A Growing Following: Families

摘要

Marketing natural personal care that's gentle enough for babies not only secures moms' trust but may offer an entry point for selling to whole families. Natural Products Expo West, held March 8-10 in Anaheim, Calif., was nursery to a mob of baby-care brands exhibiting their natural and organic goods, and from their booths a common message emerged: What's good for baby is increasingly mom's choice too.