Lauder's Premier Asian Skin-Care Line Illustrates Commitment To China

摘要

The Estee Lauder Companies is preparing to introduce Osiao skin care, a high-end range for the Asian market that represents the "natural next step" in the evolution of the firm's booming Chinese business. Rolling out in Hong Kong next month in Lane Crawford department stores, the firm plans to expand the brand throughout China and eventually to other Asian countries, where it believes it will become a "very big and important" range, said CEO Fabrizio Freda.