Procter & Gamble Co. is counting on innovative product launches and marketing programs powered by pop culture and celebrity tie-ins to help attract young consumers and revive its sluggish beauty business. Presenting Nov. 19 at the Morgan Stanley Global Consumer & Retail Conference, CFO Jon Moeller offered insight into strategic initiatives underway in beauty, including efforts to return the struggling Olay and Pantene brands to growth (P&G Beauty Biz Stalled, But Room For Growth Exists-CEO Lafley"-"The Rose Sheet," Aug. 5, 2013).
展开▼
