The market for whitening products sold through dental offices has soared over the past three years and the trend is expected to continue, with growing demand for professional-level whitening that does not require time spent in a dentist's chair, Kline & Company suggests in a new report on the professional dental market. "Encouraged by convenience, cost advantage and technological advances, take-home whitening treatments dispensed through dentists' offices have been gaining popularity over in-office [whitening] treatments," notes Kline & Company in a Nov. 13 release summarizing the report, "Professional Oral Care USA."
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