Does Rival Hair Remover Compete With Tria Results? Tria Says no!no!

摘要

Tria Beauty, Inc. is promoting a pair of clinical studies published in the scientific journal Lasers in Surgery and Medicine that suggest "dramatic differences" between its hair-removal system and Photomedex, Inc.'s rival no!no! device. As the market for home-use aesthetic devices has heated up in recent years, Dublin, Calif.-based Tria has invested heavily in measures - including litigation - to highlight the competitive advantages of its technology and defend its business against what it says are deceptive claims from rival device makers.