Colgate Advertising Investment, New Products Drive Market-Share Gains In Q3

Eileen Francis

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Colgate Advertising Investment, New Products Drive Market-Share Gains In Q3

机译：高露洁广告投资，新产品带动第三季度市场份额增长

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Colgate-Palmolive's strategy to increase marketing while competitors have reined in ad spending paid off in North America, where the firm grew market share across categories and delivered top- and bottom-line growth.

机译：高露洁-帕尔莫里夫（Colgate-Palmolive）的策略是在北美市场上提高竞争对手的广告支出，而竞争对手则控制了广告支出，该公司在北美各类别的市场份额均有所增长，并实现了顶线和底线的增长。

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《The Rose Sheet: Toiletries, Fragrances and Skin Care》 |2009年第44期|共1页
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Eileen Francis;
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中图分类香料及化妆品工业;
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1. Colgate Advertising Investment, New Products Drive Market-Share Gains In Q3 [J] . Eileen Francis The Rose Sheet: Toiletries, Fragrances and Skin Care . 2009,第44期

机译：高露洁广告投资，新产品带动第三季度市场份额增长
2. COLGATE BETS ON AYURVEDIC PRODUCTS TO STEM MARKET-SHARE LOSS [J] . PURVITA CHATTERJEE Soaps, Detergents & Toiletries Review . 2018,第4期

机译：高露洁的赌场上赌注，以遏制市场份额损失
3. Colgate Oral Care Drives North American Growth In Q3 [J] . Eileen Francis The Rose Sheet: Toiletries, Fragrances and Skin Care . 2007,第45期

机译：高露洁口腔护理在第三季度推动北美增长
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Colgate Advertising Investment, New Products Drive Market-Share Gains In Q3

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