Reaching Gen Xers,Gen Yers&Baby Boomers In'Cosmeceuticalized'Market

摘要

Moving toward a cosmetics market in which"cosmeceutical"is the norm,it may become increasingly important for makers of performance-driven skin-care to target consumers specifically within generations X and Y and the baby boomers.At an Oct.23 session of the SupplySide West conference and trade show in Las Vegas,David Sprinkle,research director of Market Research Group,offered Packaged Facts'predictions for the health and beauty market.