Dove Defies Pessimistic 'Anti-Aging' Ideology With New Pro-Age Line

摘要

Dove is "breaking tradition and challenging stereotypes" - encouraging menopausal women to embrace their age - with pro-age,a complete line of personal care products launching in February."Dove seeks to induce an attitudinal change in the anti-aging category - from negative and fear-driven to affirmative and hope-driven," the brand says."Pro-age is the Dove commitment to this belief."