Marketing In Brief

摘要

Estee Lauder brand is expanding on the success of its Superbalm Tinted Lip Treatment,launched in 2003,with new Superbalm Moisturizing Gloss.Scheduled to debut in August,the gloss "conditions,protects and rejuvenates lips while delivering color impact,lasting wear and sheen,"firm says.The gloss combines a variety of naturally derived ingredients to help condition and repair lips,including a triple lipid blend to rebuild the moisture barrier,linoleic acid and cholesterol to repair surface skin,vitamin E to protect against environmental aggressors,and aloe vera extract to soothe and calm irritated skin,Clinique says.