U.K. Ad Watchdog Splits Hairs With Alberto Over TRESemme Naturals Ads

摘要

AIberto-Culver is advised to discontinue TV and print ads for its TRESernme Naturals shampoo and conditioner because it failed to substantiate a claim that the products make hair "10x stronger." The Melrose Park, III.-based firm, which based the claim on a trial showing its product helped improve resistance to breakage on bleached hair, failed to demonstrate the same results on unbleached hair, according to the adjudication released July 6 by the U.K.'s Advertising Standards Authority.