E.l.f. Charms Shoppers With Value Products Modeled On Top Makeup Brands

摘要

The e.l.f. business model is paying off in the recession, with a growing number of consumers embracing the company's principle that "every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget." Launched in 2004, JA Cosmetics' e.l.f. (eyes lips face) brand is built on an enchanting concept -offering on-trend products and colors at inexpensive price points.