Marketing In Brief

摘要

Pert Plus 3-in-1: Innovative Brands announces launch of multipurpose shampoo plus conditioner plus body wash. Designed to clean and condition both hair and skin, product is available in two variants - Pert Plus Moisturizing 3 in 1 for "the whole family," enriched with vitamins A and E and aloe vera to hydrate skin, and Pert Plus for Men Refreshing 3 in 1, "formulated to provide a cool, tingling sensation." Innovative states: "Consumers look to Pert Plus to provide simple solutions that help streamline their daily routine." Moisturizing 3 in 1 and the men's product both cost $3.99 for 13.5 oz.; the former also comes in a 25.4-oz. bottle for $5.99. Firm plans to kick off a "Threedom" online video contest in April, awarding prizes on weekly basis for winning consumer videos highlighting "what they need 'Threedom' from: perhaps a cluttered shower, a shower hog, or a chatty coworker."