Kroger Starts Own Beauty Line, Not A 'National Brand Knock-Off

摘要

One of the country's largest grocery retailers has started its own line of private-label beauty products. Called mirra, the new line from the Kroger Co. features natural ingredients and is aimed at "family-focused women seeking effortless beauty." "Not just a national brand knock off," the line is packaged in upscale-looking, colorful bottles and tubes, the food chain says.