History Lesson: P&G, Cereal Makers Show Boldness In Ailing Economy Pays Off

摘要

Historical precedent seems to be on the side of consumer product companies that make bold marketing moves during economic slumps. During an April 27 session at SupplySide East in Secaucus, N.J., James Tonkin, president of HealthyBrandBuilders, referred skeptics to moves made by brands during the Great Depression that impacted their competitive position today.